The Big Book of Real Estate Ads
101 Ads That Sell, 3rd edition
– includes CD – ads for all types of real estate. This is a great way to learn how to make your ad stand out above all of the competition. 

Price: $ 42.80 (tax not included)

Power Real Estate Letters
Correspondence is an essential part of an agent or broker’s day-to-day business.  This title offers professionals a variety of letters that can be adopted for any circumstance, thereby saving time and resources.  Accompanying CD ROM includes communication templates. 

Price: $ 29.75 (tax not included)

Fundamentals of Marketing for the Real Estate Professional
This professional development title explores the world of real estate marketing, covering the basics with a bite!  Written by two leading real estate professionals, this text not only helps readers develop a marketing plan through four central phases -  research, developing the plan, working the plan, and evaluating the plan – but it also delves into

Price: $ 29.45 (tax not included)

Sales and Marketing 101 for Real Estate Professionals
Using conversational language and real-life examples, this text is a how-to guide for applying classic marketing and sales techniques to a real estate career.  

Price: $ 37.75 (tax not included)

Reaching Out: The Financial Power of Niche Marketing
No real estate professional is immune. Anyone can learn from this title, and that goes for any business trying to corner a niche market. The only limit to the niches a salesperson or broker can explore is the time they are willing to spend developing that niche.  "A sense of power is achieved once you feel that you have more control over your own financial destiny. Having a large client base that is loyal to you and respects your abilities will assure you of continuing referrals. This constant source of new business will provide you with the financial power of niche marketing."

Price: $25.95 (tax not included)

Real Estate Prospecting: Strategies for Farming Your Markets, 2nd edition
This book provides strategies that will give you the edge you need to survive in the highly competitive business of real estate sales. Topics covered include: Farming: A Systematic Way of Prospecting, Leadership: A Company Approach, On Your Own: Plan Your Work and Work Your Plan, The Computer Revolution, Farming by Mail: Direct Mail, Active Farming, the Personal Touch, and Newsletters, Creating a Personal Marketing Program, Cultivating Your Farm: Contacts = Contracts, Listing in Your Farm: The Harvest, and The Listing/Selling Cycle: Open Houses.

Price: $ 25.45 (tax not included)